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Privacy Policy

Introduction

This privacy policy outlines how personal information is gathered, used, stored, and safeguarded when you access this website or contact the emergency dental service. The terms we, us, and our refer to the organisation operating this website.

We are dedicated to safeguarding your privacy and ensuring personal information is managed responsibly and in accordance with applicable law. 

Our Commitment to Data Protection

We treat the security of personal information with great importance. Any information collected is used only for its intended purpose and is not disclosed unnecessarily. Suitable safeguards are implemented to reduce the risk of unauthorised access, misuse, or loss of data.

This policy aims to comply with UK data protection laws, including the UK General Data Protection Regulation and the Data Protection Act.

The Lawful Basis for Processing Personal Data

Personal data may be processed on the basis of one or more lawful grounds described below.

Contractual Necessity

When you contact us to request emergency dental treatment or related assistance, personal information may be processed to respond to your enquiry and organise suitable care.

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If you provide details through contact forms, email, or other communication channels, you agree that the information may be used to reply to your request. Consent can be withdrawn at any time by contacting us.

Legal Obligation

In certain situations, personal information may need to be processed in order to meet legal or regulatory responsibilities. 

Information we may collect

We may gather and process the following categories of information.

  • We may gather and process the following categories of information.
  • Your name and contact information
  • Technical data including IP address, browser type, and device details
  • Technical data including IP address, browser type, and device details

We only collect information that is necessary for the intended purpose.

How your information is used

Personal information may be processed for the purposes outlined below.

  • Personal information may be processed for the purposes outlined below.
  • Replying to enquiries and communication requests
  • Organising emergency dental consultations or appointments
  • Enhancing website functionality and user experience
  • Meeting applicable legal or regulatory obligations

Personal data is not sold or used for third-party marketing activities.

Cookies and website analytics

This website uses cookies and analytics services to understand how visitors interact with the site. The information collected is anonymous and aggregated, helping improve performance and usability.

You can control or disable cookies at any time using your browser preferences.   

Call Tracking and Recorded Communications

Telephone calls or enquiries may be monitored or recorded for training, quality control, or documentation purposes. Any recordings are stored securely and kept only for the necessary period.

Sharing personal information

Personal information will not be shared with third parties unless required to deliver the requested service, satisfy legal obligations, or when explicit permission has been provided.

We do not disclose personal information for marketing purposes. 

How long we keep your data

Personal information is kept only for the time required to achieve the purpose it was collected for, meet legal duties, or handle potential disputes. 

Retention periods can differ depending on the type of information involved.

Your rights under data protection law

Under UK data protection legislation, you have several rights, including the ability to.

  • Under UK data protection legislation, you have several rights, including the ability to.
  • Ask for incorrect data to be corrected
  • Request removal of data when appropriate
  • Request removal of data when appropriate
  • Object to certain forms of data processing

Any requests can be submitted by contacting us through the details available on this website.

How we protect your data

We apply suitable technical and organisational safeguards to protect personal information, including secure systems and encrypted connections where required.

Changes to this privacy policy

This privacy policy may be updated from time to time to reflect changes in our practices or applicable legal requirements. Any updates will be published on this page. We encourage you to review this policy periodically. Continued use of this website following any changes constitutes your acceptance of the revised policy.

Contact us about privacy

This privacy policy may be revised occasionally. The version displayed on this website is the one that applies when the site is used.